Monday morning message : to Lincoln Life fieldmen

February 11, 1929

No. 11

Monday Morning Message

To Lincoln Life Fieldmen

Issued Weekly and Copyrighted by

The Lincoln National Life Insurance Company of Fort Wayne, Indiana

GOOD MORNING:

Tomorrow the nation celebrates the birthday of that great man for whom our
Company was named. It is altogether fitting that we, as Lincoln National Life men, take
especial cognisance of the day, and perhaps, to some extent, tie in our work with the
occasion.

The Lincoln National Life Insurance Company has established, as you know, The
Lincoln Historical Research Foundation, as its contribution to the memory of Lincoln.
This foundation has been at work for a number of months collecting Lincolniana, mak'
ing studies, preparing material for publication, and sponsoring lectures, etc.

The Foundation is eager to be of service in any way possible to the representa'
tives of the Company in the field, and the material of this Monday Morning Message has
been prepared for you by its director, Louis A. Warren. The interesting suggestions
herein made may be of no small value to you in taking the work of the Foundation to
your own community.

Other suggestions of co'Operation have been made. In the January Emancipator,
outlines of Lincoln Birthday speeches are suggested. Some of our representatives in the
past have visited the schools, and presented Lincoln calendars and leaflets. If Mr.
Warren can help you in any way, he offers his services.

On the fourth page of this Bulletin are suggested a number of Lincoln pieces for
the oflSce wall, which may well remind us of the martyred President, as well as serve as
an inspiration to us in carrying out our individual parts in keeping our Company pledge :
"Its name indicates its character."

W.T.S.:H.

P. S. — File and preserve this
Bulletin for future reference.

Sincerely yours,

Vice President

Lincoln on Metal, Silk and Paper

PROTECTION and Savings are the two magic
words which open the doors to Security and
Plent>\ Nature has anticipated these needs and en'
dowed each individual with certain instincts which
make their attainment desirable. The Insurance Sales'
man who provides a means of protection, and presents
a sound plan for practicing thrift, is working in har'
mony with the unseen, but vital forces, which direct,
the destinies of mankind. It is very fortunate that he
does not have to supply that inner urge which creates
the demand for protection and advises one to provide
for a rainy day. The science of insurance is the dis'
covery and systematizing of the methods by which
the protective instinct can be served to the best
advantage.

Thrift, which is indispensible in. any plan of pro'
tection, is also of innate origin, but it fades out very
early in life unless it is nourished and cultivated. The
tendency to save is called the collective instinct, and
its strength in youth may be observed by taking an
inventory of any boy's pocket. Certain animals still
rely upon this primary instinct for self 'preservation,
and men might profit were they as diligent in prepar-
ing for their own long period of non'production,
which comes in the winter of their lives. There are
many practical ways in which the instinct to collect
or save may be encouraged in youth and continued
throughout the years that follow.

BANKING INSTITUTIONS have done much to
invite boys and girls to save, and public schools
are now supplementing their efforts with School Sav
ings Departments. Insurance Companies which have
not solicited business, to any great extent, from those
under age, are recognizing the value of keeping the
collective instinct alive. When applications for in'
surance are made, the habit of saving should have
been estabUshed. One of the causes of the lapsed
policy may be traced directly to the fact that thrift
has never been promoted in youth and it is difficult
to revive an instinct which has also lapsed.

Money as a medium is not necessary to cultivate
the collective instinct in youth, but often things of
little monetary value may be used to keep alive the
desire to save. Anything from stamps to bird's eggs
has served this purpose, and success has greeted
many men because they learned to collect, arrange,
and catalogue some of the apparently worthless items
which they gathered in childhood.

It is the purpose of this discussion to set forth some
of the practical ways in which interest may be aroused
in the name, Lincoln, not only among the Home Office
group and field men, but especially in the child life
everywhere about us. As early as the year 1909, the
one hundredth anniversary of Lincoln's birth, there
had been listed 487 collectors of Lincoln items. In
the past twenty years this number must have been
more than doubled, and one collector today is said to
have a collection of Lincolniana valued at a million

dollars. President Arthur F. Hall has long been a
collector of valuable Lincoln items, and the Company
is now in the process of preparing a worthy Lincoln
exhibit to be ready for display on the twenty-fifth
anniversary of the Company in 1930.

Coins, Medals, Plaques, Statuettes

Any child may start a collection of Lincoln metals
by observing the date on the Lincoln penny he has
in his pocket. The penny bearing the profile of Lin'
coin was first issued in 1909 and each year since that
date Lincoln pennies have appeared. When one has
obtained a penny for each year, he will want the
Illinois Centennial half-dollar issued on June 1, 1918,
which bears the likeness of Lincoln. If he is still
interested he will try to collect Lincoln medals and
medallions, of which over 1,000 different designs have
been listed. One company gave away in essay con-
tests last year 8,000 medallions bearing a likeness of
the Volk'profile of Lincoln. A short time ago a city
newspaper gave 2,500 bronze medals of Lincoln to
boy and girl winners of essay contests conducted in
its city schools. The winners of these and other Lin-
coin medals already have a good start for a general
collection. There also is the possibility of building
the metal collection to include bronze plaques, busts,
and statuettes, of which there is a large number.

a. As soon as the 1929 Lincoln pennies are issued
give one to every boy who will come to your office.

b. Give a dollar to the first boy who will bring
you all the pennies from 1909 to 1929.

c. Make a standing ofiFer to exchange two pennies
each for one bearing the date of 1909.

Stamps, Currency, Government Paper

Most boys, sometime in their lives, have been
interested in collecting stamps. A Lincoln stamp col'
lection may be started with a onccent postal card
bearing the profile of Lincoln, taken from the original
bronze plaque by Pickett, now owned by The Lincoln
National Life Insurance Company. There is one
postal printed in red and another printed in green.
Lincoln stamps have been issued in the following
denominations: 2c, 3c, 4c, 5c, 6c, 15c, 25c and the
$1.00 Lincoln Memorial Stamp. Some of these
denominations have had many different issues, one as
many as ten. There is also an opportunity to expand
this collection of government impressions by collect'
ing obsolete Lincoln paper money. Between the years
1860 and 1865 there was quite a large distribution
of this money, mostly in denominations of fifty cents
and one dollar.

a. Give to any boy who will visit your office a
one-cent postal card bearing the likeness of Lincoln.

b. Have your postmaster send for such Lincoln
stamps as are now being issued.

c. Interest your local bank in making a collection
of Lincoln currency for exhibition purposes.

^

Prints, Cartoons, Drawings, Paintings

Boys and girls are keen on collecting pictures.
Portraits of pri2;e fighters and actresses have been
issued in many series to satisfy this craving. It is
difficult to estimate the number of Lincoln portraits
which have been released; one collector has gathered
1,100 engravings, etchings, paintings and lithographs
on this subject. A child might start with a picture
clipped from a newspaper and eventually secure some
of the original prints. The cartoons of Lincoln
printed at the time of his nomination and during' the
Civil War make a collection of great interest. The
famous lithograph series of this period offers many
pictures of rare value. The pen and ink drawings
can be numbered by crediting at least one portrait
of Lincoln to every one who has aspired to be an
artist. Further effort in this field would lead one into
the realms of minatures and paintings where fortunes
are spent for a single exhibit.

a. If you are a Minute-man your own business
card bearing the Lincoln picture on the back will
make a good starter for the collection.

b. Have a picture contest with a prize for the one
who brings into the office the best exhibit by a
certain date.

c. Offer a prize for the best original drawing of
Lincoln in pencil or pen, by a boy or girl in the
community.

Sayings, Stories, Poems, Music

Every child is familiar with some of Lincoln's
words, and on every hand one finds quotations
credited to him. A Lincoln scrap book would help
to collect these items as well as the stories which he
told. A boy or girl might be ambitious enough to
have three scrap books, one for his speeches and
quotations, another for his jokes, and still another for
poems about him. In this last class there have been
thousands of attempts to honor him in verse and
several volumes of Lincoln poems are on the market.
Those who are poetically inclined might like to con-
tinue their collection still further and gather some of
the many Lincoln songs of the campaign days. A
large number of these were printed in the form of
sheet music.

a. Plan a scrap book contest among the school
children, keeping in mind the di£Ferent kinds of
information that might be gathered.

b. Offer a prize for the twelve best short Lincoln
quotations, or the best Lincoln jokes.

Programs, Stationery, Calendars

The opportunity for gathering printed specialties
which feature Abraham Lincoln is unlimited. One
might start with programs which range from the
simple school announcement of the observance of
Lincoln's birthday to the very costly favors prepared
for banquet occasions. The historical postal card is
not only of value as an item in a collection, but the
whole illustrated life of Lincoln from the Log Cabin
to the White House makes a very instructive exhibit.
Hundreds of companies and institutions in America
are using the name Lincoln in their firm title. Their
letterheads make an interesting collection. One may

develop this phase further by obtaining some of the
rare envelopes used during Lincoln's administration on
which there is now a premium. We hesitate to sug'
gest the collection of Lincoln calendars, as every boy
is pretty well trained in this game already. I have
before me just now one issued by Hotel Lincoln in
Havana, Cuba, and I would expect one could get
quite a collection even in Europe.

a. If your supply of Lincoln Life calendars is not
exhausted offer one to any boy who has already
obtained some other Lincoln calendar.

b. One of your own letterheads might start a boy
collecting this type of souvenirs.

News Items, Pamphlets, Books

If one collects all the news items about Lincoln
which are called to his attention he would soon have
a very large scrap book. The great number of broad-
sides printed from the time of Lincoln's nomination
up to date have never been estimated. Articles in
magazines and periodicals are without number.
When we consider the pamphlets and books which
have Lincoln for their theme the number seems
almost impossible. Over 3,500 titles dealing with
Lincoln subject matter exclusively have now been
listed. Lincoln biographies have been printed in
English, German, French, Italian, Spanish, Russian,
Greek, Danish, Finnish, Japanese, Chinese, Hebrew,
Yiddish, Portuguese, and many other languages and
dialects. Every penny spent for a Lincoln book is a
good investment. The remarkable increase in the
prices of out-of-print Lincoln books is but an in'
dication of what a collection of Lincolniana will be
worth a few years hence.

a. Offer a prize for the best Life of Lincoln made
from newspaper clippings.

b. Present a Lincoln book to the boy or girl who
has the largest number of Lincoln books and
pamphlets in his collection.

c. Recognize in some way the boy who has the
earliest printed life of Lincoln.

Autographs, Letters, Manuscripts

It is doubtful if the boys and girls can take a very
large part in the collection of Lincoln autographs,
letters and manuscripts, as the present price placed
upon them is prohibitive. A collection of signatures
of those associated with Lincoln might be made at no
very great cost. Those who served with him in the
thirtieth congress, first convening in 1847, might make
a good beginning. Another Hst of those who traveled
the circuit with Lincoln in Illinois would be interest'
ing. The members of his cabinet and close associates
during his administration would make a valuable col-
lection. The signatiores of Lincoln found on bank
checks, telegrams, military orders, discharges, etc.,
are occasionally discovered. Some Lincoln letters are
to be fovmd, one selling in a New York auction room
in December for $11,750. But few manuscripts of
Lincoln now remain outside of the pubHc depositories.

a. Have a signature hunt in your community.
Search for autographs of Lincoln or his associates.
Follow up with newspaper publicity.

b. Present copies of the Gettysburg Address or
the Bixby Letter to successful contestants.

-^{Z0O^.O9'^O^l^2

Decorate Your Office Wall

These Exhibits May Bel Secured For Framing Upon Request By LNL

Agents Having a Place For Display

i

•( <*u< e^, &U^. ftKjM,

&'• •! tf Suiter/ <.fr? t&Mf^ t^ »4. «..C<{t^ ^

^.

.J^U.a.tj'X^ t£,x

•^ «& sUm^JuL tfttt, ^mf^Asttic »Cy MtJL Jb

■••**y ^C ^MvM«/

, Alan ^

Ao£^

2^ -w^ru. fC^^^Ct^

i^

Bixby Letter — Above

The Finest Example of
Pure English in Our Lan-
guage

Robert Lincoln Letter — Right

The Son of the President Gives
Permission to Use the Illustri-
ous Name

Lincoln Life Building — Below

The Home Ofifice of the Com-
pany and the Pride of Each
LNL Representative

Abraham
Lincoln

This Copyrighted
Portrait Made
Famous by LNL
Stationery

Gettysburg
Address

A Facsimile of an
Original Copy
in Lincoln's Own
Handwriting

, ^i^!>(^ ^^\ ^-^^X^^^^ <>:xr-e^^ ^.i.^4.^ -^"^--i^i^V^

/ „ - T .^,.-5-,- ,

i_ir '-r ii-(Ur-^ ti''>^-*^ -Ce^^'^^■■^^ ^-ji.^^ O-y'O v"^ i^^ u

%

; A^ /.r1.^**r^t,^-«^:?:-~vi/ -iH^^-'C a^-^^^» ^^^ ^^

tf!^ t; -f , -~<r;^

yVv/ ^-v U-'SiiJ fi4^^>i-'&tf i^-^^ a^ qfj^.,xX~0.j^.nj£-i>'^> ■',

C-'^^-^f ,^ f\ C-» ^1 /-Tpnc ?■, J^S^ ^J^ ^a-a^^uC^w >,

/£^ Ct—-^-t ■(/•^-o*:. ^^'vc-^ ^-t, xi^-.^-^- X::^;!- ^ ^, ^^

^■(s^t:-<^ v,-*-^ ^ y^ ..-c^rmot^

, U'^ >- '^ ' ■< ■'\- J -A'^ -^ 'jiifw-ri.

^^>, ??-_c?T*t-^^ " i„£:sr

^ ^- / < * ^ ^ ,1/5^ ',,

1
1

/ i>v ""< "^ w r^ A-^^ -.-f^ ^~f-i.^f^> V V -^'^"t^-- ''-v

1

.^t— «^<;.^ i^'^ *- 1.-^— -- ^ f^^

"

1

i.r

^

^-C -

- ^^.

/,.f^ ^^ < " f. .'X^^^r^ -

^

r^-^ 1 . -^^..v.. .^

■*■ * ' ^ 4 -- -i<sr^

A „^- y

/ ^^ , -t- ^c ^>|^V Wt ^

1

::'.<„ '. *■ - „'^_'A^

1

1

^f^ra^^^^ <v*-.kO(^«^

^'V,-!-*>^^^ z^" /Xf-j /

C«,^ ;-., ,

■.'1

i

(Reduced One-Third)